Johnnie Walker believes that post-COVID-19 innovation within the alcohol industry now needs to move beyond flavour variation and to focus more on digitalisation, globalisation and sustainability aspects to satisfy consumer demands.
Diageo chief Ivan Menezes today talked up the company’s turnaround plan for ‘challenged market’ China – where the company is betting on Beckham-backed Haig Club whisky and lower-cost baijiu - but volume sales still fell 20% year-on-year in H1 2015.
'A MIXED YEAR AND A TOUGHER ONE THAN WE ANTICIPATED AT THE START': CFO DEIRDRE MAHLAN
Diageo said today that foreign exchange movements ‘severely impacted’ its 2014 top line while Chinese anti-extravagance measures also hit hard – our slideshow dissects the Johnnie Walker distiller's performance.
With Diageo set to report its full-year 2014 results tomorrow, let’s look at what we might expect – with analysts predicting a share loss in US spirits and continued concerns in Asia-Pacific.
BUT BIG BRANDS HENNESSEY, JOHNNIE WALKER STRONG IN KEY MARKETS
Despite runaway spirits growth in Asia, 20% of global brands do not have a Chinese website, and mobile sites tend to lack investment, but Hennessey and Johnnie Walker are strong in key markets.
